E-COMMERCE UX CONTENT DESIGN
FOR TOM’S SEWING
Tom’s Sewing is a local small business and community space for sewing, quilting and crafting hobbyists across BC.
A veteran of the sewing industry since 1996, Tom’s Sewing is the go-to space for many hobbyists when it comes to sewing and quilting supplies, fabric, notions as well as sewing machine parts, repair and maintenance.
With 3 brick and mortar locations based in Surrey, Burnaby and Chilliwack, Tom’s Sewing was looking to enter the e-commerce space during the global pandemic and digitize their business.
Work Done:
- Project management
- E-commerce driven UX content design
- E-commerce driven information architecture design
Tom’s Sewing E-commerce UX Content Design and Information Architecture Design
As self-proclaimed newbies when it comes to anything e-commerce and technology related, Tom’s Sewing was able to start from scratch with a brand new website based on Shopify.
Customer Pain Points that were Solved:
- Digitize their massive inventory for e-commerce including metadata
- Design a global menu that was easy to navigate and browse
- Design an easy to navigate website that catered to their predominately older customer base
A search bar was added to the right side of the global menu and included a Shop by Brand page in the top left corner giving customers a number of different ways to shop.
Visit Tom’s Sewing to explore their newly redesigned website.
Vanessa Tam is a photographer, writer and digital marketer based in Vancouver, Canada that’s currently open to new projects. Hit her up with your ideas; let’s work together!
