NATIVE SHOES
COPYWRITING
Native Shoes is an innovative Vancouver, Canada based footwear company that makes fun, comfortable and lightweight shoes for the whole family.
Having been an intern at Native Shoes almost 10 years ago, it was fun to come back as a contractor to help fill some gaps and work on their Apollo 2.0, Mercury 2.0 and Hello Kitty collaboration campaign and marketing copywriting.
Work Done:
- Campaign copywriting
- Email marketing copywriting
- Blog copywriting
- Social media copywriting
Hello Kitty and Friends Collaboration
Working with the Native Shoes art director, creative producer, marketing director and graphic design team, I was given the opportunity to pitch a campaign copywriting idea to Sanrio for their limited edition collaboration collection.
The campaign copywriting was designed around the idea, “What if Hello Kitty and her friends found themselves in the Native Shoes universe (Nativerse) and started to explore?” Working with an established legacy brand like Sanrio, I studied their brand book and integrated their sweet and wholesome brand voice with the whimsical and quirky style of Native Shoes to develop a story.
The campaign copy was used on in-store signage, e-commerce, email newsletters and social media.
Apollo 2.0 and Mercury 2.0 Collections
Light = Life. Working with the Native Shoes art director and marketing director, I was given the opportunity to write the campaign copy for the launch of the newly redesigned Apollo 2.0 and Mercury 2.0 silhouettes.
The campaign copy was used on in-store signage, social media, email newsletters as well as the blog.
Vanessa Tam is a photographer, writer and digital marketer based in Vancouver, Canada that’s currently open to new projects. Hit her up with your ideas; let’s work together!
